Down Shift Magazine

Model Monday with Gorgeous Stockholm Fashion Model Sandrah Hellberg

This week we spotlight the beautiful Sandrah Hellberg, an up and coming high-fashion model out of Stockholm, Sweden who is currently taking the industry by storm. This alluring  twenty-three year old model has already worked with some of the world’s top fashion photographers and secured a lucrative contract with GUESS international leaving us to look forward to seeing more of her amazing work in 2013 and beyond.

The current face of Guess, Sandrah Hellberg is a young fashion model out of Stockholm poised to take the world by storm.

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In A Greener More Energy Efficient Tomorrow What About Performance?

An Electric GT-R? Really? Carlos Tavares, recently promoted to COO of Renault, hinted at as much at the 2011 New York auto show. “Of course, it’s going to be zero emissions.”

The Leaf NISMO RC marries a Leaf’s lithium-ion battery pack and 80-kW, 107-hp AC synchronous motor to a unique chassis that features body panels and a monocoque rendered in carbon fiber. The curb weight is a claimed 2068 pounds, some 40 percent lighter than a standard Leaf. Bride Racing seats, a pair of safety harnesses, a giant wing, and 18-inch aluminum wheels complete the illusion. The end result hits 62 mph in a claimed 6.9 seconds, has a top speed of 93 mph, and makes the ordinary Leaf look as sexy as a moldy Big Mac.

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In the spirit of “Frisky Friday,” Fisker Automotive, the California manufacturer of premium plug-in hybrid electric vehicles turned the temperature up a notch with their latest advertising campaign specifically targeted at the more liberal European markets…

Good Karma! It’s Frisky Fisker Friday, the luxury plugin-hybrid manufacturer turns up the heat on European Karma advertisements.

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While range limitations may cause anxiety to some, for others it’s little more than a speed-bump along the way, a sort of temporary limit that can be creatively overcome. To that end, tempered resolve, forward planning and a bit of geographic luck are allowing growing numbers of electric car enthusiasts to take longer and longer road trips…continuing long after others would have had them give up and get towed home.

Tesla owners are  increasingly taking their cars on longer and longer trips…and a brace few are even going coast to coast.

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What is the key to the future for Lamborghini? We are pretty sure that carbon fiber will be one of the major players for the structural parts of the next decade. It was forecast that in the next four years the automotive business will be the number-one consumer of carbon fiber, so this is clear. Carbon fiber will be a key for the future to improve safety, to improve the stiffness, and reduce weight.

One of the most striking features of the Sesto Elemento is that its entire body is constructed from visible, matte-finish carbon fiber (the so-called “sixth element” indicated by translating the concept’s name from Italian), as expensive a material as it is light. In fact, the curb weight of the entire car is claimed to be a mere 2200 pounds. That’s 1100 fewer than our estimated curb weight for the supposedly “superlight” Gallardo Superleggera.

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This “Throwback Thursday” we take a look back at nearly 40 years of clever advertising on the part of BMW.  

In contrast to later M3 iterations, the E30 M3 was campaigned by BMW as well as other racing teams including Prodrive and AC Schnitzer competing in many forms of racing including rally as well as German, British, Italian, Belgian, French, and Australian touring. The production of the E30 road car was to homologate the M3 for Group A Touring Car racing.

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Tesla Motors’s Chief Technical Officer, JB Straubel takes us behind the scenes and through the technical details of the all new and highly innovative Tesla Model S sports sedan.

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New years is a time filled with resolutions…so we figured why not kick off the new year with some focus on the eco-friendly electric cars currently working to redefine the American automotive pathos. And where better to start this electric-adventure than with the fine folks at San Francisco, California’s very own Tesla Motors.

The Tesla Roadster, the company’s first vehicle, is the first production automobile to use lithium-ion battery cells and the first production EV with a range greater than 200 miles per charge.The Model S is manufactured at the Tesla Factory in Fremont, California, an assembly plant formerly operated by NUMMI, a now defunct joint venture of Toyota and General Motors.

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