BMW: Successfully Advertising A Status Symbol

Posted by Robert.Maddrey On January - 3 - 2013

bmw_logo_1This “Throwback Thursday” we take a look back at nearly 40 years of clever advertising on the part of BMW.  

1987 BMW M3

In contrast to later M3 iterations, the E30 M3 was campaigned by BMW as well as other racing teams including Prodrive and AC Schnitzer competing in many forms of racing including rally as well as German, British, Italian, Belgian, French, and Australian touring. The production of the E30 road car was to homologate the M3 for Group A Touring Car racing.

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Future Performance In A Greener World – Part 1 of 3

Posted by Robert.Maddrey On January - 3 - 2013

When it comes to high-performance automotive choices, there has been no better time in the history automobiles for the enthusiast consumer. From 1200-horsepower, multi-million-dollar Veyrons to $23,000, 300-horsepower/30-mpg musclecars, the current automotive market really does offer it all. But for how long? Are we at the peak of automotive performance, or just the beginning?

The 2012 Nissan Esflow concept car.

400 Horsepower and 40 mpg? 200-mph Plug-in Electric Supercars? Automotive industry experts say yes!

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The 7th Annual Orlando Festivals of Speed Car Show

Posted by Robert.Maddrey On December - 12 - 2012

It was a beautiful December afternoon on December 2nd, the perfect sort of winter day in Florida with with mild temperatures, clear skies and ample sunlight perfectly punctuated by passing clouds. The perfect day to be spent outside perusing the perfectly manicured grounds of the Ritz Carlton Orlando Grande Lakes, gracious host to this year’s 7th annual Orlando Festivals of Speed exotic car show.

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The V8 Vantage was initially powered by a 4.3 L (4300 cc) quad-cam 32-valve V8 which produced 380 hp at 7,300 rpm and 302lb·ft at 5,000 rpm. However models produced after 2008 had a 4.7 liter 420 hp V8.

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BMW Team RLL’s #56 E92 M3 at Petit Le Mans

Posted by Robert.Maddrey On October - 25 - 2012

BMW RLL team finished second this year in the ALMS teams championship. The team’s seventh podium finish of the year at Petit LeMans, that included victories at Sebring and Road America, gave BMW third place in the GT class Manufacturer’s Championship.

Dirk Müller, driver No. 56 M3 GT – “We wanted to fight back for another championship, but we had tough luck this year. A really a big thank you to everyone. Today could have ended badly, but we came back to finish fourth. Third and fourth is a great way to finish the season.”

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BMW Debuts Iconic Zagato Roadster – Pebble Beach 2012

Posted by Robert.Maddrey On August - 18 - 2012

Only three months after BMW revealed the breathtaking Zagato Coupe at Europe’s Concorso d’Eleganza Villa d’Este, they have unveiled the all new Zagato Roadster at this years 2012 Pebble Beach Concours D’Elegance.

BMW has not released any performance numbers, but since we know the car is based on the Z4 drivetrain with a turbocharged 3.0-liter in-line six cylinder powerplant, it should produce at least 369 horsepower with the overboost feature. The Z4 sDrive35is has a 0-60 time of 4.7 seconds and an electronically limited top speed of 155 mph.

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Advertising the BMW 8 Series on Throwback Friday

Posted by Robert.Maddrey On July - 20 - 2012

On this edition of “Throwback Friday” we take a trip back to the early 90′s and take a look at how BMW marketed it’s sporty and innovative new 8 series…

The BMW 8 series is sometimes regarded as the spiritual successor to the E24 6 Series, being also available as a “CSi”, however it had a substantially higher price point and performance than the preceding 6 Series.

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2008 E60 BMW M5

Posted by Robert.Maddrey On July - 12 - 2012

Undeniably the gold standard in performance luxury sedans, today we take a look at the potent E60 BMW M5. Despite the criticism of the Chris Bangle-designed chassis, the difficult iDrive interface, and the lack of smoothness of the SMG III transmission, the E60 M5 was the most successful M5, despite being on the market for one year shorter than the E39 M5. During its five year run, 20,548 units were built composing of 19,523 saloons and 1,025 wagons. 8,800 were sold in the U.S

The E60 M5 was introduced in 2005 and features a 4,999 cc (305.1 cu in) BMW V10 S85 engine which redlinines at 8250 rpms, and develops a peak output of 500 bhp with 380 lb·ft of torque. Unlike some other BMW engines which utilise Valvetronic to infinitely vary valve lift to eliminate the throttle plate, this engine has individual throttle bodies per cylinder. The E60 M5 was the world’s first production sedan to feature a V10 petrol engine. | Click to Enlarge – 1920×1200

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Europe Gets The Hotly Anticipated M135i… U.S. Envious

Posted by Robert.Maddrey On July - 6 - 2012

BMW M135i gets its first reviews and they are nothing short of spectacular…

Autocar UK says the M135i is “one of the most entertaining in the entire BMW range, offers truly memorable go for the money and a highly capable and entertaining chassis besides.” Click to Enlarge – 1920×1200

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